Thursday, February 2, 2012

Indianapolis Hotels Cash In On City’s First Super Bowl

Indianapolis, Indiana is smaller than some of the previous hosts of the Super Bowl like San Diego and Miami, and caters to a smaller tourist industry. The few hoteliers there are well pleased with the large amounts of people that have signed up for rooms this weekend in advance of this year’s Super Bowl.

Many rooms are being offered at five, six, or seven times their normal prices. A search on Travelocity netted only 12 open properties with rooms out of a possible 260. The National Football League has been at this for a long time, and bought 90% of the rooms within a thirty-mile radius of the city’s football stadium four years ago when Indy’s host bid was approved. They then use those rooms for their people internally, as well as resell the rooms to corporate partners, media and the like. That usually leaves the hotels with rooms remaining to charge exorbitant prices. The closest room from the Lucas Oil Stadium in downtown Indy was an America’s Best Inn, which was charging $399 for their cheapest room. That’s an increase of 625.5% from its usual rate of $55.

There’s no question the bump is from the “Big game”. 91.3% of rooms are booked in the city’s region for this weekend, compared with less than 26% booked for the Super Bowl weekend last year, when the game was played in Arlington, Texas.

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